February 2025. After the trade-offs of January, the team enters a new phase. The launch is getting closer, and the ground now has to be prepared to welcome the future users. <\/p>\n
While development carries on at a sustained pace, with new features, fixes and improvements, another part of the team focuses on preparing the market. <\/p>\n
The strategy comes down to one principle: speak to a community, beyond the application itself. No aggressive advertising, rather genuine exchanges about the daily challenges of the trade. <\/p>\n
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July-August 2025. While market gardeners are in the middle of the season, the team travels across Belgium. Whole days spent in the fields, camera on the shoulder. These shoots serve a double purpose: to document the gestures of the trade and to create future content for communication, both for the company and for the market gardeners involved. <\/p>\n
Those images tell the reality of market gardening better than a thousand words. Hands in the soil, backs bent over the beds, the many urgent jobs, and heat that is sometimes stifling. It is in that reality that PermaTechnics wants to make itself useful. <\/p>\n
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Alongside the filming, other questions are maturing. How should the application be priced? A delicate question in a sector where every euro counts. The team consults, compares, adjusts. The price has to reflect the value delivered without becoming a barrier to adoption. <\/p>\n
Preparation also means identifying the right relays, whether institutional (professional organisations, training centres) or digital (Facebook groups, respected voices in the community). The doors into the community are not many and it pays to act with care. Every contact is a seed planted for the future. <\/p>\n
The team is also refining the onboarding. User guides, explanatory videos, documentation materials. Making the tool easy to pick up takes substantial work, but it is decisive. Because in a trade where time is precious, simplicity is crucial. <\/p>\n
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Early October 2025. The last tests are conclusive. The application has matured, enriched by months of exchanges and effort. It is not perfect, and it never will be. But it is ready to be of service. <\/p>\n
The launch is getting closer. After two years of preparation, development and adjustment, PermaTechnics is about to really meet its users. <\/p>\n
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The journey is only beginning. <\/b><\/i><\/p>\n